BMW Z4 Roster Media Launch is held in Harbin Ice-Hockey Stadium on 8^th June of 2009. The launch campaign for the new roadster expresses the values such as aesthetic appeal and dynamic performance exceptionally well. This campaign will also reach out to new target groups who appreciate the high standards of elegance and value, suitability for everyday driving and comfort which the new BMW Z4 can easily fulfill. The Gala dinner was organized in the ballroom of Ice-Hockey Stadium in the same day. It’s very encouraging to know that, both BMW Management and media had spoken very highly of the launch event, and they are so impressed with the launch concept and especially the great performance and art work was created by our new Z4 with the champion skaters. We do believe that this new Z4 could create more excellent performance in China Market in the future.   

BMW Z4 Roster Test Drive started in Harbin Erlong Mountain on 9^th June of 2009, attendees inclusive of 10 BMW owners, 28 media, 11 bloggers and 50 staff.

Star Group was in charge of master planners and core management of the whole event. Good evaluation from clients’ satisfaction for Star Group professional service and consultation.